The Pay Per Lead Model That's Helping Wholesalers Close More Deals Without Managing Ads with Jonathan Cuchi
In this episode of The PETE Podcast, host Jon Nolan sits down with Jonathan Cuchi, co-founder of Real Estate Biz, one of the top pay-per-lead providers in the real estate investing space.
Jonathan breaks down how Real Estate Biz is building more than just a lead generation company — they're working toward becoming a full-scale real estate network and marketplace. From how their pay-per-lead model works and what makes it different from the competition, to lead volume, pricing tiers, and a built-in deal distribution platform, this conversation covers everything a wholesaler needs to know before investing in paid leads.
Whether you're just starting out with a few hundred bucks or you're a seasoned investor looking to scale into new markets, Jonathan lays out exactly how to use pay-per-lead as a foundation and build from there.
Episode Highlights
[1:09] – Introduction to Jonathan Cuchi and Real Estate Biz
[1:50] – The vision: becoming the Google of real estate
[2:34] – How Real Estate Biz evolved from a digital marketing agency
[3:41] – Why pay-per-lead simplifies the lead generation question
[4:45] – Why PPL is the easiest entry point for newer wholesalers
[5:30] – The difference between PPL leads and Facebook ad leads
[7:11] – What sets Real Estate Biz apart from other PPL providers
[7:59] – Cutting low-quality leads to improve conversion rates
[8:56] – Suggesting exit strategies based on lead data
[9:38] – How the feedback loop shapes lead quality
[11:23] – Monthly lead volume and geographic reach
[12:52] – Potential future expansion into international markets
[13:57] – How PPL removes the research and development burden for new markets
[15:36] – Using your first PPL deal as a cushion to build in a new market
[16:05] – The deal distribution marketplace and how it helps wholesalers dispo
[17:22] – The three ways to buy leads from Real Estate Biz
[18:17] – Auto Buy Trial: 10 leads per month for $50
[19:15] – Auto Buy Light: $95/month, $29 per lead, no cap
[20:00] – Auto Buy Pro: the flagship subscription tier
[21:12] – What to expect on close rates as a newer vs. seasoned investor
[22:34] – The mindset required to win in this business
[23:53] – How success coaches help you forecast results in your market
[24:54] – Real example: one investor spending $15K–$50K/month and netting $300K
[25:38] – Who is the ideal Real Estate Biz client
[26:08] – How coaching communities are partnering with Real Estate Biz
5 Key Takeaways
Pay-per-lead removes the noise. Instead of managing SEO, PPC, and ad spend yourself, PPL gets your phone ringing while you focus on closing.
Quality beats volume. Real Estate Biz actively cuts low-intent leads to improve conversion rates, even if that means fewer leads delivered.
Start small, scale smart. The trial tier at $50/month gives newer investors at-bats with motivated sellers while they sharpen their skills.
Feedback drives better leads. Their ongoing feedback loop from buyers is what allows them to filter smarter over time.
PPL works as a foundation. Once you're consistent with pay-per-lead, you layer other marketing channels on top — not the other way around.
Links & Resources
Guest: Jonathan Cuchi
Company: Real Estate Biz — realestatebiz.com
Instagram: @realestateWithKoushik
Topics discussed: Pay-per-lead, lead generation, wholesaling, deal distribution, real estate marketing, scaling a wholesaling business
Closing Remark
If you've been spinning your wheels trying to figure out the best way to generate leads, this episode is your reset button. Jonathan Cuchi makes a compelling case for why pay-per-lead is the simplest, most direct path to getting in front of motivated sellers — especially when you're just starting out.
Make sure to rate, follow, share, and review The PETE Podcast so more investors can find the tools and strategies that actually move the needle.
